Damco Solutions
Senior Marketing Manager — Content
Nov 2023 – Present
Built a GTM-aligned content engine across product, marketing, and sales — starting with a global brand voice system that made team output consistent at scale. Cut editorial turnaround by ~80% through AI-assisted workflows without sacrificing accuracy.
Shifted content from awareness play to deal-stage influence — developing Forbes-level ghostwritten pieces, case studies with quantified ROI, and playbooks used directly in enterprise sales conversations.
Global Brand Voice
Team Leadership
AI Workflows
GTM Alignment
Forbes Ghostwriting
Xceedance
Senior Manager — Marcom
Nov 2022 – Nov 2023
Owned the full brand narrative for a global insurtech firm through a high-stakes rebrand — aligning product positioning, event presence, and digital storytelling so buyers experienced one coherent message across every touchpoint.
Produced the full content suite: whitepapers, case studies, video scripts, press releases, podcast appearances, and guerrilla marketing activations (London coffee truck) that drove measurable LinkedIn engagement.
Brand Rebrand
InsurTech
Event Marketing
Integrated Campaigns
Damco Solutions
Marketing Communications Lead
May 2021 – Nov 2022
Developed technical content that sales teams could actually use — translating complex insurance tech capabilities into clear buyer narratives that shortened sales cycles and supported pipeline conversations globally.
Technical Content
Sales Enablement
Digital Channels
SEO
EVC Ventures
Marketing Communications Manager
Apr 2018 – Mar 2021
Created brand and communication infrastructure for 10+ venture-backed startups from scratch — positioning frameworks, style guides, and media placements in Forbes, Entrepreneur, and YourStory that gave early-stage companies credibility with enterprise buyers.
VC Portfolio Comms
Forbes
Entrepreneur
Startup Events
Brand Positioning
Free Coffee Truck in London
Guerrilla marketing at a London insurance event — coordinated real-time social coverage that drove significant LinkedIn engagement.
BW 40 Under 40 — CEO Feature
Developed and amplified social content around the CEO's BW Disrupt recognition — building executive personal brand and company credibility.
Building the Tech Stack for Insurance | Xceedance
Coordinated and developed content for a podcast feature positioning Xceedance's leadership on insurtech infrastructure strategy.
Master Domain Campaign — Xceedance Empower
Wrote and strategized the master campaign landing page for Xceedance's Empower initiative — capturing inbound across multiple content touchpoints.